“Culture has emerged as one of the dominant barriers to effective integrations. Companies with different cultures find it difficult, if not impossible, to communicate and operate effectively.” ~Deloitte M&A Institute A highly successful company in Germany acquired a distressed company with its headquarters in the USA which operates in the USA, China and Brazil. This acquisition resulted in the “new” company having employees in multiple states and countries. There were many differences in these two companies including HR practices, markets served and leadership philosophies. The CEO quickly saw the issues and brought in help. He implemented an approach to address the critical aspects of the shift within their culture. ● He started by developing the mission, vision, values and behaviors reflective of this “new” company. ● At the same time, a needs assessment was done with employees to get their concerns. Not surprisingly, a perceived lack of communication was the top issue. ● From there, the leadership team worked to establish a year-long communication plan that adopted multiple communication channels. ● In addition, the organization had doubled in size shining a light on management and leadership. Neither organizations’ management had ever been provided with training. So they needed to identify management competencies and then implemented a full scale management university to address critical management gaps. In conjunction with this training, one-on-one coaching was provided to the senior leaders. Question- Based on the countries as included in the scenario, state the varying approaches to decision making that can occur cross-culturally and then suggest the best style of decision making that should be implemented based on the information included in the scenario and your research.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

“Culture has emerged as one of the dominant barriers to effective integrations. Companies with different cultures find it difficult, if not impossible, to communicate and operate effectively.” ~Deloitte M&A Institute

A highly successful company in Germany acquired a distressed company with its headquarters in the USA which operates in the USA, China and Brazil. This acquisition resulted in the “new” company having employees in multiple states and countries. There were many differences in these two companies including HR practices, markets served and leadership philosophies. The CEO quickly saw the issues and brought in help. He implemented an approach to address the critical aspects of the shift within their culture.

● He started by developing the mission, vision, values and behaviors reflective of this “new” company.

● At the same time, a needs assessment was done with employees to get their concerns. Not surprisingly, a perceived lack of communication was the top issue.

● From there, the leadership team worked to establish a year-long communication plan that adopted multiple communication channels.

● In addition, the organization had doubled in size shining a light on management and leadership. Neither organizations’ management had ever been provided with training. So they needed to identify management competencies and then implemented a full scale management university to address critical management gaps. In conjunction with this training, one-on-one coaching was provided to the senior leaders.

Question-

Based on the countries as included in the scenario, state the varying approaches to decision making that can occur cross-culturally and then suggest the best style of decision making that should be implemented based on the information included in the scenario and your research.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Communication challenges
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning