Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the different elements of culture for the international marketer.

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.