Create a comparative analysis of the data given. 2. Assess/comment on any apparent trends in the data. 3. Determine which areas show dominance or weakness in terms of market share by 2025.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Technology firms such as Google, Facebook, Samsung, and Microsoft have begun to invest
heavily in Virtual Reality (VR) and Augmented Reality (AR) technologies.  As the senior executive team responsible for emerging technological development, examine the data in the attached tables and compile a report
on behalf of your company. 

1. Create a comparative analysis of the data given.
2. Assess/comment on any apparent trends in the data.
3. Determine which areas show dominance or weakness in terms of market share by 2025.
4. Based on the major fiscal allocations for Budget 2022 listed below, make AR/VR
recommendations to your client with justifications. 

 Major Fiscal Allocations for Budget 2022
1. Education and Training - $6.886 billion
2. Health - $6.395 billion
3. National Security - $5.664 billion
4. Works and Transport - $3.577 billion
5. Public Utilities - $2.671 billion
6. Rural Development and Local Government - $1.656 billion
7. Agriculture - $1.249 billion
8. Housing - $0.610 billion 

SHARES OF SALES
IN DIFFERENT VR/AR
Education
2%
AREAS BY 2025
Military ind.
4%
E-commerce
4%
Real Estate
7%
Movies, TV shows
9%
Live Events
11%
Engineering
13%
Health Care
17%
Video Games
32%
Transcribed Image Text:SHARES OF SALES IN DIFFERENT VR/AR Education 2% AREAS BY 2025 Military ind. 4% E-commerce 4% Real Estate 7% Movies, TV shows 9% Live Events 11% Engineering 13% Health Care 17% Video Games 32%
Projected VR and AR market share by 2025
35
in billions (USD) 1% of market share
30
25
20
33,1%
15
10
5
2,0%
0,7
4,0%
11,7%
13,4%
14,6%
7,4%
9,1%
4,6%
1,6
1,4
11,6
2,6
3,2
4,1
4,7
5,1
Education
Military
Retail
Real Estate
Video
Live events
Engineering
Healthcare
Video games
Transcribed Image Text:Projected VR and AR market share by 2025 35 in billions (USD) 1% of market share 30 25 20 33,1% 15 10 5 2,0% 0,7 4,0% 11,7% 13,4% 14,6% 7,4% 9,1% 4,6% 1,6 1,4 11,6 2,6 3,2 4,1 4,7 5,1 Education Military Retail Real Estate Video Live events Engineering Healthcare Video games
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