I- Situation or Marketing Analysis: SWOT analysis: find the elements of the SWOT of Red Bull (list internal strengths& weaknesses, and external opportunities and threats) Who are the competitors of Red Bull in the beverage industry? Il- Business Analysis: Based on the BCG Matrix, is Red Bull a Star, Cash Cow, Question Mark or Cow? Please justify your answer (based on market share and market growth rate). III- Market Segmentation: On what basis did Red Bull segment the market? (Age bracket, income level, lifestyle, social class.?) IV- Value Proposition: What is the brand positioning of Red Bull? What is the Brand promise or value? V- Growth Strategy: Based on Ansof Matrix, please specify which growth strategy (or strategies) red bull is following VI- Marketing Mix: Extract the elements of the marketing mix of Red Bull (Product, Place, Price and Promotions) VII- Blue Ocean Strategy: Please google/research the Blue Ocean Strategy and describe how Red Bull opened its blue осean.

Question 35 For every consumer who purchases a pair of TOMS shoes, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively fulfilling its O legal responsibility. O philanthropic responsibility. O ethical responsibility O economic responsibility.

Question 1: Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.

Question 1 16 p A person places Php 75,000 in a savings account which pays 12 percent interest per annum, compounded continuously. Find the amount (in Php) in the account after four years, presuming no withdrawals and no additional deposits. Note: Input numerical values only, do not the units, space or comma. Next DII F9 F8 F7 80 F 6 F5 F4 F3