Answered: I- Situation or Marketing Analysis:…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Red bull

Transcribed Image Text:I- Situation or Marketing Analysis: SWOT analysis: find the elements of the SWOT of Red Bull (list internal strengths& weaknesses, and external opportunities and threats) Who are the competitors of Red Bull in the beverage industry? Il- Business Analysis: Based on the BCG Matrix, is Red Bull a Star, Cash Cow, Question Mark or Cow? Please justify your answer (based on market share and market growth rate). III- Market Segmentation: On what basis did Red Bull segment the market? (Age bracket, income level, lifestyle, social class.?) IV- Value Proposition: What is the brand positioning of Red Bull? What is the Brand promise or value? V- Growth Strategy: Based on Ansof Matrix, please specify which growth strategy (or strategies) red bull is following VI- Marketing Mix: Extract the elements of the marketing mix of Red Bull (Product, Place, Price and Promotions) VII- Blue Ocean Strategy: Please google/research the Blue Ocean Strategy and describe how Red Bull opened its blue осean.

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