Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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SWOT Analysis SWOT analysis aims to identify the key internal and extemal factors seen as important to achieving an objective. SWOT analysis groups key pieces of information into two main categories 1. Intemal factors-the strengths and weaknesses internal to the organization 2. Extemal factors the opportunities and threats presented by the emironment extermal to the organization
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