Could you tell me what might be a substitute for samples in the marketing of a new type of each of the following? a. Heavy industrial elevators b. Coffins c. Milling machines d. Diamond rings e. Replacement tires
Could you tell me what might be a substitute for samples in the marketing of a new type of each of the following? a. Heavy industrial elevators b. Coffins c. Milling machines d. Diamond rings e. Replacement tires
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Read the situatoon and explain briefly:
“Sampling is another tool we like—you know, like that trial package I just men- tioned.
Samples are really effective in getting trial among the people who are somewhat inclined
toward a new product in the first place. But several of our divisions can’t use samples per
se because of the nature of their products.
Could you tell me what might be a substitute for samples in the marketing of a new type of each of the following?
a. Heavy industrial elevators
b. Coffins
c. Milling machines
d. Diamond rings
e. Replacement tires
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