Compute the expected value for each decision and select the best one.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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QUESTION A

The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table:

State of Nature

    Favourable              Stable              Unfavourable

Product                                   0.2                       0.7                        0.1

 

 

Widget                                          $ 120,000              $ 70,000             $ –30,000

Hummer                                 60,000                 40,000                  20,000

Nimnot                                   35,000                 30,000                  30,000

  1. Compute the expected value for each decision and select the best one.                                      

 

 

 

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