Choose the correct statement related to function of relationship marketing mix element from the following. a. Identifying the specific market packaging   b. Maintain consumer’s personal information   c. Identifying the specific market packaging d. Storage of the product

Q: The essence of a broad differentiation strategy is to appeal to the high-end part of the market and…

A: As the name implies, a differentiation strategy is one that tries to set a product or service apart…

Q: Differentiate between product line and product mix with the help of examples

A: The product mix is also known as product assortment, refers to the total number of product orders a…

Q: A higher price can usually be charged at what stage of the product life cycle? Research and…

A: The product life cycle (PLC) is a concept in marketing that describes the typical stages a product…

Q: 29.   Two disadvantages of Brand Extensions:        A. Can facilitate the design of brand…

A: When an established company launches a new product in same category or unrelated category and uses…

Q: 21) Good brands (check all that apply) a. Create images that reside in consumers' minds b. Have many…

A: Brands of different goods and services have to strive hard and plan various strategies; to become…

Q: Critically analyse single sourcing and multiple sourcing.Analyse and explain the reason to use…

A: Strategic sourcing may be an offer chain management technique that formalizes the approach of…

Q: Which one of the merchandise categories introduce many line extensions and limits new products? a.…

A: A market is a place where products are traded from the producers to the consumers. A market can be…

Q: Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing…

A: The tactics used by the company to promote their product in the market is known as the marketing…

Q: Electronic CRM How mining frequent patterns (NOT detecting outliners) can assist retail store in…

A: Every company will try to build customers to earn profits. But not every customer will give same…

Q: Q : Give a brief description of market segmentation and the purpose of it

A: Market segmentation is the process of segmenting market into potential users of the product and…

Q: refers to the stage of buyer decision where the customer compares the various brands available

A: Consumer decision-making process - It signifies the identification of needs, gathering information,…

Q: discuss four strategic issues facing warehousing  [20 marks]

A: Warehousing - Warehousing is one of the most important aspect of trade, it is the act of storing…

Q: Assume the following products represent the product mix of Unilever. Briefly explain and arrange the…

A: About Product Mix -A relevant kind of organization's array of goods and services is called its…

Q: Explain push-pull boundary for an online product business ? explain with suitable example

A: The push-pull boundary is a concept that refers to the point in a supply chain where the customer…

Q: Identify a company that has used unique and innovative packaging for its products.  Describe how…

A: Product packaging is defined as the process of designing and producing product packages, that…

Q: List and briefly describe the top five variables that have aided the growth of business-to-consumer…

A: Business-to-consumer (B2C) online shopping has experienced significant growth in recent years, due…

Q: _________ Customers who consistently choose specific brands.

A: People have many needs and wants in their daily life. They have problems which require goods or…

Q: According to the text, establishing a brand is important because consumers often like to identify…

A: Importance of brand identity to a customer: A brand will help to differentiate a business from the…

Q: can be use juice to decide on the packaging to determine the market reaction and to justify brand…

A: Marketing includes advertising, positioning, branding, etc. It helps to build customers for the…

Q: one offer. ignored segment differences and target the whole market concentrated marketing O…

A: Disclaimer: since you have posted multiple questions we will solve the first question for you. If…

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment…

A: Please find the answer below.MARKETING MIX: The marketing mix is the collection of variables or…

Q: The key characteristic distinguishing business products from consumer products its intended use, not…

A: There are different organizations and industries that are active these days. There are different…

Q: based on case study, evaluate Adidas’s marketing communications strategy.

A: Adidas's marketing communications strategy, as outlined in the case study, appears to be…

Q: What is The objective of Thread promotion?

A: Thread promotion is a marketing strategy that involves creating and sharing appealing material on…

Q: A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the…

A: A product line is a company's one-of-a-kind product category or brand. It may be thought of as a…

Q: an example of a business letter proposing a product.

A: Business letter chiefly implies conveyance for an enormous scope and showing the item from various…

Q: Which of the following is NOT an element in the marketing mix? Price Promotion Profit Place

A: Marketing mix is the strategy or decision making in an organization with regard to elements of…

Q: 1. discuss the characteristics of shopping products.  2. what are homogenous and heterogenous…

A: Shopping product refers to items that the consumer purchase less frequently and compare with…

Q: Channel images do no really effect the brand image of the product they sell that much vs channel…

A: The distribution channel is considered as a chain of any business organization by which the consumer…

Q: Define the following: Selling Charting  Maintaining

A: Selling refers to the process in which  representative of a company or organization generally a…

Q: Which of the following is a phase in the product life cycle?SalesAdvertisingMaturityCancellation

A: The objective of the question is to identify which among the given options is a phase in the product…

Q: example

A: Talking about the product life cycle then, it is the phases that every product goes into after…

Q: brief marketing plan using the marketing mix for a new wine

A: Marketing Plan – A business plan or a strategy that acts as the foundation for business operations…

Q: Make a selection of advertisements from newspapers and magazines. Illustrate how quality is used in…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…

Q: A company with a strong brand name and recognition decides to enter a new product category. There…

A: Every business organization operating the market has a vision of expanding its business. Once the…

Q: List and discuss 6 recommendations that could possible improve customer experience when they…

A: Customer experience: Customer experience is a feeling which the customers get when they are doing…

Q: Effective application of marketing mix is an effective tool in making the product use the awareness…

A: Marketing is the process to build customers. Customers come to the firm only when they have an…

Q: Packaging is part of: Product usage in certain cases OProduct tangibles Brand image OAll options

A: Packaging can be explained activities that the companies undertake to protect the goods from any…

Q: Which of the following is NOT a category killer retailer?   a. Costco   b. Lowes Home…

A: The answer is "a. Costco."

Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.