Choose a new product that you have purchased. What did you think about prior to purchasing the product? How long did you wait to purchase the product after it came out (innovator, early majority, late majority, laggard) Why? Where you satisfied with the product, why or why not? Has this product been successful in the market?

Choose a new product that you have purchased. What did you think about prior to purchasing the product? How long did you wait to purchase the product after it came out (innovator, early majority, late majority, laggard) Why? Where you satisfied with the product, why or why not? Has this product been successful in the market?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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