Che and yuni meet every morning to talk about the news, weather, and sports. They meet at the same coffee shop because they receive a senior citizen discount that saves them some money. Which pricing objective does this best represent?

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Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”