
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Transcribed Image Text:The terms shadow price and reduced cost mean the same thing.
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- Why would a price skimming strategy probably not work for a “me-too” product, something very similar to a new-to-the-world product?arrow_forwardThe pricing strategies of car dealers and airlines are somewhat unique and are examples of variable pricing. Unlike the price of most goods that remain static for some period of time, these two are example of pricing that fluctuates constantly. Two people may pay different prices for a car or an airline ticket on the same day. Please read the two articles below and answer the following questions in a short few paragraphs. How do the two differ in strategy and what drives this difference? Find an example of another good or service that is priced like automobiles or airline seats and explain the process. https://www.nerdwallet.com/blog/loans/dealers-set-car-prices/ https://www.farecompare.com/travel-advice/understanding-airline-ticket-prices-why-your-seatmates-airfare-cost-more-or-less-than-yours/arrow_forwardWrite down and explain the points that companies should pay attention to when determining their price policies.arrow_forward
- Discuss the role of pricing elasticity in determining the optimal pricing strategy for a product or service.arrow_forwardPricing is a critical component of any company’s strategy. Discuss some of the pricing strategies that a company might employ under various circumstances. Examples are allowable, following your discussion of the strategies. Ensure that you also discuss: Fixed and variable costs The nature of demand Economies of Scalearrow_forwardWhat is the difference between a price skimming and price penetration strategy and when should each be used?arrow_forward
- In one paragraph, describe the general advantages and drawbacks of the penetration pricing strategy. For example, explain where it falls in the intersection of quality and price.arrow_forwardHow might the current price wars change the pricing tactics used by the major pizza chains?arrow_forwardWhy do most demand curves demonstrate an inverse relationship between price and quantity?arrow_forward
- Why it is crucial to consider pricing from a strategic rather than a tactical perspective?arrow_forwardWhen you evaluate the three major pricing strategies (namely value-based pricing, cost-based pricing, and competition-based pricing) you will see that each has strengths and weaknessesarrow_forward
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