The terms shadow price and reduced cost mean the same thing.

The pricing strategies of car dealers and airlines are somewhat unique and are examples of variable pricing.  Unlike the price of most goods that remain static for some period of time, these two are example of pricing that fluctuates constantly.  Two people may pay different prices for a car or an airline ticket on the same day.  Please read the two articles below and answer the following questions in a short few paragraphs.  How do the two differ in strategy and what drives this difference?  Find an example of another good or service that is priced like automobiles or airline seats and explain the process.  https://www.nerdwallet.com/blog/loans/dealers-set-car-prices/ https://www.farecompare.com/travel-advice/understanding-airline-ticket-prices-why-your-seatmates-airfare-cost-more-or-less-than-yours/

What are the different kinds of price adjustments? In which situations do companies use each one?

Write down and explain the points that companies should pay attention to when determining their price policies.

principles of marketing

Explain briefly the concept of shadow pricing and comment on the usefulness and it's limitations

explain and give an example of cost-plus pricing, targetcosting, and yield management pricing

ROPO, a model you have been familiar with where the majority of the customers in our country search the product online and purchase the product offline. You have been given a task to conduct training regarding the pricing models that prevails in the field of ecommerce marketing. Train your unwitting audience regarding these pricing models in detail so that they should know, how to earn money in the field of ecommerce.

Discuss the role of pricing elasticity in determining the optimal pricing strategy for a product or service.

Pricing is a critical component of any company’s strategy.  Discuss some of the pricing strategies that a company might employ under various circumstances.  Examples are allowable, following your discussion of the strategies.  Ensure that you also discuss: Fixed and variable costs The nature of demand Economies of Scale