Answered: Can you present an example of a product…

Business

Marketing

Can you present an example of a product that is distributed using the 3 main distribution channels?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 4DYMP

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Concept explainers

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.

Question

Can you present an example of a product that is distributed using the 3 main distribution channels? Product - Consumer Product - Retail - Consumer Product - Wholesaler - Consumer Example An Indie Rock Band releases an album. The stream tracks are uploaded to the streaming platforms using traditional distribution (channel 3), the CDs and Vinyls are distribute to indie record stores (Channel 2) and during the band performances at clubs the Vinyls and Cds are sold directly by the band at the merch table (Channel 1).

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