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Im developing a business plan for an orgnic cosmetic business in Trinidad called Earth Essence Cosmetics
I want to provide readers with an overview of the industry or market segment in which the new venture will operate.This part of the plan also should describe significant industry trends and key success factors as well as an overall outlook for its future. Information about the evolution of the industry helps the reader comprehend its competitive dynamics. The following industry data should be included:
• Key trends or emerging developments within the industry;
• Market size and its growth or decline;
• Relative economic and competitive strength of the major firms in the industry;
• Ease of market entry and exit; and
• The ability to achieve economies of scale or scope.
Incorporate scholarly peer reviewed journal literature with in-text citations
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