1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.

Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: BudgetPromotional Tool BudgetDirect Marketing $7,500,000Sales Promotion $4,500,000Digital Marketing $13,500,000Public Relations. $3,500,000Advertising $6,000,000Total $35,000,000

The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention

Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail? Do you think respondents will be more or less honest and accurate when completing online surveys? Requirements: 1. Begin contributing to the discussions no later than midnight of the first Saturday after lesson opens. 2. Your initial post should be at least 200 words.

In two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing?