Briefly explain what assessments a business manager must take in connection with pricing of respectively, short and long term.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.6: The Cost-volume-profit Relationship
Problem 1LO
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Briefly explain what assessments a business manager must take in connection with pricing of respectively, short and long term.
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