Briefly describe the marketing channel, and all the intermediaries, that would be involved in moving apples produced in British Columbia's Okanagan Valley to a grocery store in Kingston, Ontario, and for moving T-shirts manufactured in Montreal, Quebec, to an independent clothing retailer in Saskatoon, Saskatchewan. Don't name specific intermediaries (companies to be used). Instead, provide the types of intermediaries that would be involved.

Briefly describe the marketing channel, and all the intermediaries, that would be involved in moving apples produced in British Columbia's Okanagan Valley to a grocery store in Kingston, Ontario, and for moving T-shirts manufactured in Montreal, Quebec, to an independent clothing retailer in Saskatoon, Saskatchewan. Don't name specific intermediaries (companies to be used). Instead, provide the types of intermediaries that would be involved.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 1DYMP

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