Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question

Brand: Nike, Adidas and under armor

what are the points of parity and point of difference for each brands?

What consumer segments does each brand target?

what are the frame of reference for each brands?

Articulate the positioning statement for each brand

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can you do more specific on Adidas about POP and POD, target market and competitor, and positioning statement?

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