The personal brand of Elon Musk contributed to the strength and marketing of Tesla’s corporate brand by which the brand values of Tesla are matching with the values of Elon Musk himself. Discuss this statement to explain the brand promise, brand characteristics and brand value of Tesla, Inc. used in its marketing approach.

Company Case Bose: Better Products through Research In a recent survey by brand strategy firm Lippincott, the most trusted brand in consumer electronics was not Apple. Nor was it Samsung, Sony, or Microsoft. It was Bose, the still relatively small, privately held corporation that has been making innovative audio devices for more than 50 years. Despite putting more than 30 million new sets of headphones alone on or in customers’ ears last year, Bose rang up only about $4 billion in revenues versus Apple’s $234 billion. But when it comes to the passion customers feel for their brands, the Massachusetts-based technology company outshines even Apple. Bose forges that deep consumer connection based on the brand’s design simplicity and brilliant functionality. Bose adheres religiously to a set of values that have guided the company since its origins. Most companies today focus heavily on building revenues, profits, and stock prices. They try to outdo competitors by differentiating product…

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How are sustainability and corporate responsibility considerations likely to influence the future at Justin’s?

How does perception affect Royal Enfield's marketing? What are the main drivers for Royal Enfield consumers in the UK? What are the possible cultural, social and personal factors affecting Royal Enfield’s success in the marketplace? Explain.

what and who  is the brand  tesla?

What is Lyft's current brand strategy, and how it relates to its values and company mission?

Answer why Marriott want to reduce the number of brands? Using "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" by JILL AVERY

Discussion Questions 1. What is product life cycle? Do you think Chuck Taylor was successfully reborn? 2. What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. 3. Would it be appropriate to call Converse a retro brand? Why or why not? 4. What is music sponsorship? Why did Converse leverage it? Was music sponsorship an appropriate marketing strategy for Converse? Why or why not? 5. Explain how marketing is changing with the evolution of new technologies such as virtual reality. Do you think such new technologies should be used for Converse' newly launched Thermo-Boots? Why or why not? 6. Discuss the future growth strategy for Converse. Do you think current strategies adopted by Converse including innovative marketing and product redesign can sustain its growth? Why or why not?

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.Design a Real-time marketing for this company.