Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Global Marketing
Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is call…
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Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan (Covid-19), you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and also based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?

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Step 1[INTRODUCTION]
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Step 2 PRODUCT LAUNCH IN PANDEMIC]
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Step 3[ CONCLUSION]
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