Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society. Question Describe the types of marketing management orientations. Based on above, identify the marketing management orientation likely practised by the AZ and support with a relevant explanation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society.

Question

Describe the types of marketing management orientations. Based on above, identify the marketing management orientation likely practised by the AZ and support with a relevant explanation.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning