Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation’s strategic objectives. Provide an example to illustrate your response.

Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.

explain how the marketing strategy should address competitive forces and their likely impact

Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?