Assume that the actual sales volume were 1,800; 2,000; 1,700; 1,600; 1,900; and 2,100 for Days 1 to 6, respectively. Assume further that w = 0.10, 0.30, 0.60 for use in weighted moving averages forecasting, How much would be the forecasted sales volume for Day 6? * A. 1,800 B. 1,670 C. 1,990 D. 1,790

Assume that the actual sales volume were 1,800; 2,000; 1,700; 1,600; 1,900; and 2,100 for Days 1 to 6, respectively. Assume further that w = 0.10, 0.30, 0.60 for use in weighted moving averages forecasting, How much would be the forecasted sales volume for Day 6? * A. 1,800 B. 1,670 C. 1,990 D. 1,790

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
2. Calculate the exponential smoothing forecast for week eight using a=0.2. Week Sales Forecast 1 39 2 44 3 40 4 45 5 38 6 43 7 39 a. 41.63 b. 39.98 c. 40.54 d. 40.03 Instruction: This is consists of one (1) multiple choice question. The question requires deep analysis. Choose the appropriate response for the question. A detailed working out should accompany the responses.
2. A major airline uses an airport in a large city as a hub for its connecting flights. Each day the airline faces a number of claims from its passengers who lost their baggage. The number of lost baggage claims in the last 14 days have been 67, 25, 57, 58, 35, 29, 77, 44, 38, 36, 23, 69, 53, and 45 a. Use moving average method with N = 3 to forecast the expected number of claims for tomorrow. b. Use exponential smoothing method with parameter α = 0.7 to forecast the number of lost baggage claims that the airline should expect in the next 2 days. c. If the criterion for accuracy is the mean squared error (MSE), which of the forecasting methods in parts (a) and (b) are preferred? d. If you become in charge of providing forecasts for the number of claims in the next 2 days using exponential smoothing method, what would be your point and 90-percent prediction interval forecasts for the number of claims in each of the next 2 days? Use MSE as your evaluation criterion.
Assuming actual product demand were 1,500; 1540; 1,520; 1,550; and 1,560 for Weeks 1, 2, 3, 4, and 5, respectively. Using 2 as interval for moving averages forecasting, the computed sum of percentage error and MAPE should be: * a. 2.89% and 0.96% b. 1.60% and 15.00% c. 1.29% and 0.29% d. 0% and 0%
B. The number of disk drives (in millions) made at a plant in China during the past 5 years follows: Year Disc Drives 1 140 160 3 190 4 200 5 210 i. Forecast the number of disk drives to be made next year, using linear regression.
With alpha = 0.8, the Exponential Smoothing (ES) forecast for Month 6 would be: A. 565 haircuts B. 574 haircuts C. 578 haircuts D. 584 haircuts
Calculate MSE for the 4 periods for which the actual and forecasted number of customers given in the table below: Forecasted Actual Number Period Number of Error of Customers Customers 1 1,975 2,000 2 2,050 2,025 3 1,925 1,975 4 2,075 2,025 390.63 37.5 6,250 True1,562.5
Enrollment in a particular class for the last four semesters has been 122, 128, 100, and 155 (listed from oldest to most recent). The best forecast of enrollment next semester, based on a three-semester moving average, would be: 1) 168.3 2) None of the provided options. 3) 127.7 4) 116.7 5) 135.0
for the last week, daily high temperatures in st.louis were as follows: 93, 94, 93, 95, 96, 88 and 90. i. calculate the mean absolute deviation based on a 2-day moving average. ii. compute the mean squared error for the 2-day moving average. iii. calculate the mean absolute percent error fort he 2-day moving average.
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