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- An individual’s buying decisions are further influenced by psychological factors. What are they?Assume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?Identify the stages of the business buying decision pro-cess. How is this decision process used when makingstraight rebuys?
- 2 List and discuss the key characteristics of organi- zational buying that make it different from con- sumer buying.Prior to making product purchases, consumers go through a series of stages necessary for makingthe correct decision. Using examples, describe the five (5) steps that consumers go through duringa purchase decisionHow and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.
- Discuss the Consumer Buying Decision Process: the 5-stage Model (using aparticular product/ service or brand as your example).assess your own buying behavior. How do you go about deciding whether to buy or not to buy the product? Cite examples.1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an example
- Using a recent purchase made as an example, discuss how the five (5) stages in the consumer buying process influenced your buying behaviour. Provide relevant examples at each buying process stage to support your answer. Present the answers in a nice manner and not less than 500 words and not more than 1300 words.Can business-to-business marketers take advantage of newinsights into consumer buying behavior? Why or why not?The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.