Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Suggest improvements

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Suggest improvements
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