Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Concept explainers

Product and Service Classification
Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produc…
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objectives:

Apply the theory and practice of business marketing to real world contexts

Summarise the core concepts of B2B organisational marketing

Classify the categories of businesses that constitute the B2B market

Compare B2B and B2C marketing characteristics

question:

With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets.

Where practicable,  use examples to present information. 

Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.

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