Homework Help is Here – Start Your Trial Now!
Business
Marketing
As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.

As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.

Low-involvement purchase Nominal decision making Problem recognition Selective Information search. Limited internal Purchase Postpurchase No dissonance Very limited evaluation Limited decision making Problem recognition Generic Information search. Internal Limited external Alternative evaluation Few attributes Simple decision rules Few alternatives Purchase Postpurchase No dissonance Limited evaluation High-involvement purchase Extended decision making Problem recognition. Generic Information search. Internal External Alternative evaluation Many attributes Complex decision rules Many alternatives Purchase Postpurchase Dissonance Complex evaluation
Transcribed Image Text:Low-involvement purchase Nominal decision making Problem recognition Selective Information search. Limited internal Purchase Postpurchase No dissonance Very limited evaluation Limited decision making Problem recognition Generic Information search. Internal Limited external Alternative evaluation Few attributes Simple decision rules Few alternatives Purchase Postpurchase No dissonance Limited evaluation High-involvement purchase Extended decision making Problem recognition. Generic Information search. Internal External Alternative evaluation Many attributes Complex decision rules Many alternatives Purchase Postpurchase Dissonance Complex evaluation
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS