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Do you think Patagonia is applying the SSMM model? How do you think Patagonia’s sustainability efforts are linked with service marketing? Are they competitively advantageous in their service marketing? If so, how?

Do you think Patagonia is applying the SSMM model? How do you think Patagonia’s sustainability efforts are linked with service marketing? Are they competitively advantageous in their service marketing? If so, how?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you think Patagonia is applying the SSMM model? How do you think Patagonia’s sustainability efforts are linked with service marketing? Are they competitively advantageous in their service marketing? If so, how?

 

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