Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Marketing Plan
A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and serv…
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As a marketing consultant, and by using the ANSOFF MATRIX, suggest the possible
expansion strategies McDonald’s can consider in the near future.

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