IDENTIFICATION. COMPLETE each statement with the appropriate term by writing your answer on the blank provided after each number. is the net return on marketing divided by the cost of the marketing investment. refer to a pricing strategy wherein a company based its price on competitors' strategies, costs, prices, and market offerings. is a type of distribution channel that has no intermediary levels, that is, the company sells directly to consumers. 8. 9. 10.
IDENTIFICATION. COMPLETE each statement with the appropriate term by writing your answer on the blank provided after each number. is the net return on marketing divided by the cost of the marketing investment. refer to a pricing strategy wherein a company based its price on competitors' strategies, costs, prices, and market offerings. is a type of distribution channel that has no intermediary levels, that is, the company sells directly to consumers. 8. 9. 10.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:IDENTIFICATION. COMPLETE each statement with the appropriate term by writing your answer on the
blank provided after each number.
is the net return on marketing divided by the cost of the marketing investment.
refer to a pricing strategy wherein a company based its price on competitors'
strategies, costs, prices, and market offerings.
is a type of distribution channel that has no intermediary levels, that is, the
company sells directly to consumers.
is the first that a consumer sees in a product.
evaluates results of marketing strategies and plans, and takes corrective actions
to ensure that the objectives are attained.
includes all activities involved in selling goods and services for resale or business
use, or further processing.
pertains to a company division, a product line within a division, or a single
product or brand.
8.
9.
10.
11. The
12.
13.
14.
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