Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Answer the following questions in relation to that product:
Aquaphor Baby Healing Ointment
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(1) Give a detailed overview of the information provided on label (Informational and/or promotional):
(2) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.)
(3) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)?
(4) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain
(5) Based on the information you have collected and your observation, state what are the 4 P’s of this product
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