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Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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Name a brand that fits one of the Dimensions of Brand Personality discussed in your text.  Do not use any brand mentioned in the book.  Justify your choice.

 
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ISBN:
9780357033791
Author:
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Publisher:
South Western Educational Publishing