Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation

Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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