Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation.  Why might a firm in this industry be successful following such an orientation

What is marketing mix? In your opinion, which of the marketing mix elements is more critical in which period of the product life cycle for a highly complex, totally new product?   2. Discuss the growth strategies. If your company/product is experiencing threat of substitute products or direct competitors, which of the growth strategy do you think are less suitable, why?   3. Among the three major functions of an organization, finance has two distinct tasks. What is the function/ role of finance department in organizations and why is this department important? What are the different methods that a start-up can reach funding, please describe and discuss advantages and disadvantages of internal and external funding methods.   4. Describe the concept of guerrilla marketing. Why is guerrilla marketing particularly suitable for entrepreneurial firms?

1(a).Explain the term Marketing. (B).Imagine you own an ice cream shop and a competitor open up one near your,What could you do to keep your customers and stay competitive.

Please answer the question as much as detail possible with example.   Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.