Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Related questions
Question
thumb_up100%
Multiple choices questions 4
Transcribed Image Text:Which of the following is NOT a desirable feature for a brand name?
It can make it possible for the firm to engage in non-price competition.
It can help build brand loyalty among buyers.
It can become used as the generic name for all products in the category_
It can facilitate the introduction of new products.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 3 steps
Knowledge Booster
Similar questions
- Which of the following is true of businesses with a strong customer focus? Question 23 options: In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. A customer-focused business realizes higher profits over the short-term. In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies. A customer-focused business lacks a long-term perspectivearrow_forwardQUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…arrow_forwardWhich of the following describes the hotel practice of offering free night stays and room upgrades to guests who utilize a specific number of room nights? Question 13 options: a) Guest loyalty program b) Complimentary services c) Club floor perks d) Creative marketingarrow_forward
- QUESTION 2 True or False: Problem recognition generally begins when a consumer recognizes there is a "gap" between where the consumer is (actual situation) and where the consumer wants to be (ideal situation). The wider the gap, the more urgency to fill the gap (usually with a purchase).... True Falsearrow_forward4. Question 4 options: ------------ is understood as an enduring attribute of a person that appears consistently in a variety of situations.arrow_forwardQuestion 1arrow_forward
- Question 3 (3 points) · Garrick Ollivander is the manager of a bookstore that sells magical texts to wizards. He knows his store has stiff competition with online retailers and that a differentiator for the store is how the staff can effectively and efficiently assist students in placing their textbook orders. He works to design methods and procedures to ensure this is the case. Garrick is most concerned with which perspective of the Balanced Scorecard? Financial Shareholder Internal Business Processes Customer O Learning and Growth Question 4 (3 points) Which of the following tynes of frms would be a good candidate to adont a Leanarrow_forwardASSESSMENT NUWAYYIRALHAIRI Question 4 of 6 NUWAYYIRALHAJRI Your team receives new data: customers regularly use their rewards cards for the first 6 months and then usage drops off. Some team members argue the data supports their case for ending the rewards program, while others claim it reinforces their opinion that the rewards program needs to be revamped. How can you and your team keep biases from influencing how you interpret the data? A. Rely on technology to surface insights. Be confident in the validity of your interpretation of the data. Notice your preferences and seek to be objective. rd Business School Publishing, All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business Schoolarrow_forwardManagement is Question 16 options: an art a science both an art and a science none of the abovearrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning