Which of the following is NOT a desirable feature for a brand name? It can make it possible for the firm to engage in non-price competition. It can help build brand loyalty among buyers. It can become used as the generic name for all products in the category. It can facilitate the introduction of new products.

Which of the following is NOT a desirable feature for a brand name? It can make it possible for the firm to engage in non-price competition. It can help build brand loyalty among buyers. It can become used as the generic name for all products in the category. It can facilitate the introduction of new products.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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