Respond to the following, and if appropriate, include an experience as part of your answers:You might want to reflect on author Stephen Covey's advice to "begin with the end in mind" as you develop an exit strategy for your business.Given your business idea, discuss what scenarios you want for the enterprise that will give investors and you the greatest return. Franchising? Buyout? Diversification? IPO? Merger?Respond to the following: "As CEO, President, proud owner, and best baker of Grannykate's Kakes, after 25 years of building this business from scratch, I will be resigning because..."

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Respond to the following, and if appropriate, include an experience as part of your answers:

You might want to reflect on author Stephen Covey's advice to "begin with the end in mind" as you develop an exit strategy for your business.
Given your business idea, discuss what scenarios you want for the enterprise that will give investors and you the greatest return. Franchising? Buyout? Diversification? IPO? Merger?
Respond to the following: "As CEO, President, proud owner, and best baker of Grannykate's Kakes, after 25 years of building this business from scratch, I will be resigning because..."

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