Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Ahmed is a customer representative working in a reputable organization. Ahmed smiles and acts politely towards a customer at his checkout, even though he really deeply dislikes this customer. What is the term used to explain the disparity between the emotion Ahmed displays and the emotions he is actually experiencing? Is it good or bad? Justify with an example.
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