Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Within which of Latané and Darley’s stages could the ‘stimulus overload effect’ reduce the chance of helping behaviour?
   
Attend to the incident
   
Define the incident as an emergency
   
Accept personal responsibility
   
Decide what to do
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