Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Within which of Latané and Darley’s stages could the ‘stimulus overload effect’ reduce the chance of helping behaviour?
Attend to the incident
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Define the incident as an emergency
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Accept personal responsibility
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Decide what to do
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