1) Consider the Three Levels of Product discussed in class (and in your textbook). When purchasing business software, a customer asks the salesperson about the availability of training and customer support. Which Level of Product is the customer inquiring about (Core, Actual or Augmented)? Select and briefly explain. Please use no more than 2 short bullet points for your answer.
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- 1.How would you describe the actual product of your mobile phone? (or of a mobile phone you would like to own). Please use no more than 2 bullet points for your answer. 2) Why are potato chips considered a convenience product for many consumers? Please use no more than 2 bullet points for your answer. 3) Test Marketing is one of the final steps in New Product Development. What is a major risk to companies which skip (leave out) the Test Marketing step? Please use no more than 2 bullet points for your answer. 4) Service Intangibility means that customers of a hair salon cannot see their haircuts until after the service is completed. How might a hair stylist use their own personal grooming and choice of work clothing to deal with this issue? Please use no more than 2 bullet points for your answer.3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?
- I would appreciate it if you could provide an answer that is clear and precise. What distinguishes OOPs from other types of products?Think a potential product you might buy or create to sell in your store . Describe this product and estimate how many do you think you can reasonably sell in your first year in bussnessCustomer loyalty is an important aspect of building a brand,but sales are only one measure of customer loyalty. Supposeyou are a marketer for the goods or services below. For each,list the types of data you would want to collect to gaugecustomer loyalty, and the method you would use to gather it.a. athletic shoesb. bottled waterc. over-the-counter cold and flu medicationd. self-service car washe. travel agency that specializes in adventure vacations
- Ideal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have LearnedTo remain successful, the company needed a regular flow of new products coming on stream all the time. It therefore needed to know and understand the kinds of products that would keep the customers coming back again and again. Part of the problem that had to be overcome was the availability of choices, both within the eleven-inch doll market, and also outside it (nobody likes to be limited to any one thing, and the buyers and consumers of Barbie dolls are no different). So the brand logo and distinctive colour scheme (a bright pink) were developed so as to be capable of being attached to every product that came out. Also, the core range of products had to be universally available, and at prices that would allow for unconsidered, whim and largely cash purchases to be made. So the products were made available at all possible outlets, including supermarkets, department stores and independent corner shops. In the UK and many parts of the USA and the EU, the decline of independent toy shops…Thinking about a product I might buy or create to sell in my store . I need to describe this product and have an estimation how many of I can reasonably sell in my first year of bussness
- Select any two (2) cream-based makeup in the market and provide i. The brand and manufacturer's of the products ii. Their tag lines or claims printed on the label (if any) iii. Their ingredients and functions iv. A product review or comments about the product (you can express your own opinion if you use the product or select any comment posted by other users).Circle the correct answer 1. What builds the image of the product in the minds of consumers? A.Price. B. The product itself. C. Trade name D.After sales services.When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.