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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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        7. Information technology allows for tracking the delivery of a product.
        9. As long as a company offers a product or service at a low price, it will sell more than competitors do.
        10. I think suppliers must be able to respond quickly to inventory needs.
        11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction.
        12. Computerized order processing provides for better information management.
         
         
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Step 1 Introduction

Marketing is the act through which an organization identifies the need in market and tries to fulfill those needs with a product or service. Marketing helps in successfully placing the offering in the competitive market, it helps to frame the Segmentation, targeting, positioning and also assists in decision making of the 7P's. 

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