a. Identify the changes in demand and supply conditions of the ride sharing segment of this business during any pandemic period. b. In this context, identify and analyse the role of innovation in expanding this business in the future.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Uber is now a successful ride sharing global business. Starting from a start-up, this business has extended both scale and scope economies. Suppose you are hired by this company as a business analyst. You need to report the following issues and prepare a response for each:

a. Identify the changes in demand and supply conditions of the ride sharing segment of this business during any pandemic period.

b. In this context, identify and analyse the role of innovation in expanding this business in the future.

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