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A public health organization wishes to introduce a new flu vaccine. As opposed to previous versions that were good for only some variants of the flu, the new vaccine is "global" and should keep people safe against all variants of the virus. Danielle, who leads the project was in the past a communication student at UB, and thanks to remembering the lessons of The theory of DIFFUSION OF INNOVATIONS, she decides that for the campaign to persuade many people from different cultures it should pay a particular attention to O a. Two-step flows of communication O b. Leadership structures O c. Selective exposure O d. Communities' existing belief systems

A public health organization wishes to introduce a new flu vaccine. As opposed to previous versions that were good for only some variants of the flu, the new vaccine is "global" and should keep people safe against all variants of the virus. Danielle, who leads the project was in the past a communication student at UB, and thanks to remembering the lessons of The theory of DIFFUSION OF INNOVATIONS, she decides that for the campaign to persuade many people from different cultures it should pay a particular attention to O a. Two-step flows of communication O b. Leadership structures O c. Selective exposure O d. Communities' existing belief systems

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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A public health organization wishes to introduce a new flu vaccine. As opposed to previous versions that were good for only some variants of the flu, the new vaccine is "global" and should keep people safe against all variants of the virus. Danielle, who leads the project was in the past a communication student at UB, and thanks to remembering the lessons of The theory of DIFFUSION OF INNOVATIONS, she decides that for the campaign to persuade many people from different cultures it should pay a particular attention to O a. Two-step flows of communication O b. Leadership structures O c. Selective exposure O d. Communities' existing belief systems
Transcribed Image Text:A public health organization wishes to introduce a new flu vaccine. As opposed to previous versions that were good for only some variants of the flu, the new vaccine is "global" and should keep people safe against all variants of the virus. Danielle, who leads the project was in the past a communication student at UB, and thanks to remembering the lessons of The theory of DIFFUSION OF INNOVATIONS, she decides that for the campaign to persuade many people from different cultures it should pay a particular attention to O a. Two-step flows of communication O b. Leadership structures O c. Selective exposure O d. Communities' existing belief systems
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