A public health organization wishes to introduce a new flu vaccine. As opposed to previous versions that were good for only some variants of the flu, the new vaccine is "global" and should keep people safe against all variants of the virus. Danielle, who leads the project was in the past a communication student at UB, and thanks to remembering the lessons of The theory of DIFFUSION OF INNOVATIONS, she decides that for the campaign to persuade many people from different cultures it should pay a particular attention to O a. Two-step flows of communication O b. Leadership structures O c. Selective exposure O d. Communities' existing belief systems

Can you help me respond to this question, please It has been suggested that product innovation through the Internet is a natural process that requires limited effort from international marketers. Critically appraise this view and provide examples to reinforce your arguments.  Is it possible to have an introduction and a conclusion, the word count is important and it is 850 words and can you also provides me the references you used?  Thank you so much for your attention and participation.

Please be clear and detailed. Thanks

Storytelling has also gained a lot more attention in the marketing world. However, what are the disadvantages of storytelling in marketing in long term? Is the storytelling effective in the unstructured approach of brand positioning?  If a company still wanna keep storytelling in marketing, how they can stay competitive in the market because other rivals have different marketing and technology strategies and they have achieved a dominant position in the world market about storytelling method?