Storytelling has also gained a lot more attention in the marketing world. However, what are the disadvantages of storytelling in marketing in long term? Is the storytelling effective in the unstructured approach of brand positioning?  If a company still wanna keep storytelling in marketing, how they can stay competitive in the market because other rivals have different marketing and technology strategies and they have achieved a dominant position in the world market about storytelling method?

Storytelling is a process in marketing that has two main objectives, one being able to spread the message/awareness and the story (Back story or origin story) to the audiences and consumers and the second purpose of story telling is to help marketers understand what is going on in the market, the perception and value of the market in the minds of consumer, society, brand and company. Storytelling method can be a creative approach meanwhile it can also pave a pathway for the customers to the company in a totally different way.

However, there are always two sides of the coin, after mentioning few pros in the above lines, below are the list of cons that comes along with them:

• Storytelling takes time to build an audience. 
• There is a cost to consider with digital storytelling. 
• Digital Storytelling can be challenging to manage. 
• People can take a different interpretations from the story.
• It can be challenging to attribute results.

Please refer the next step (2^nd Step) for further explanation.