A powerful vision and a well-identified mission work together to create ______.   A. an operand   B. cultural awareness   C. focus   D. employability   E. product analysis

21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…

28. With health plan report cards consumers Group of answer choices a. Ignore the data elements that they do not understand b. Pay attention to "objective" measures of quality such as various utilization rates c. Ignore simple satisfaction data, the one element that they do tend to understand d. All of the above. e. A & B only

33) Which of the following is a potential disadvantage for companies described as prospectors? a) Focusing on Product offering b) Being responsive to change in the environment, c) Being less formalized in its organizational processes d) Inefficient use of resources