A new group of primary care physicians has decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising boomers. Ge Xers, and significant numbers of N-Gen, White-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile with regard to:   a-How the office setting might be configured? b-How office scheduling and hours should be constructed? Several of the group’s older partners have announced their intentions to retire. At a recent meeting, the decided it wants to bring in 5 new partners over the next 12 to 20 months. The group hopes it can attract younger primary care physicians who are no more than 3 to 5 years out of training. In this way, the group believes the group can continue to stay viable and grow. Suggest a recruiting plan to attract this cohort of physicians.

A new group of primary care physicians has decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising boomers. Ge Xers, and significant numbers of N-Gen, White-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile with regard to:

a-How the office setting might be configured?

b-How office scheduling and hours should be constructed?

Several of the group’s older partners have announced their intentions to retire. At a recent meeting, the decided it wants to bring in 5 new partners over the next 12 to 20 months. The group hopes it can attract younger primary care physicians who are no more than 3 to 5 years out of training. In this way, the group believes the group can continue to stay viable and grow. Suggest a recruiting plan to attract this cohort of physicians.