Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is the culture in Winnipeg, Manitoba (e.g. the people, history, music, dance, fashion, media)?
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- If Gem Jewels wants its employees to get "into the mind" of local people, they should provide which of these? A) Language training B) Sensitivity training C) Cultural assimilation D) Field experiencearrow_forwardBriefly discuss and outline the 6 key dimensions of national culture from the research of Geert Hofstede.arrow_forwardAs a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture. True or Falsearrow_forward
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