a) Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage. b) Discuss the challenges marketers face with international market segmentation.

a) Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage. b) Discuss the challenges marketers face with international market segmentation.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 1DYMP

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