A lot of Ghanaian brands appear to be adopting the concept of celebrity endorsement in their quest to enhance their brands resonance and equity. Considering positive and negative consequences of this kind of association, explain the concept to a group of fashion entrepreneurs who want to grow their brands across Africa and how it can be effectively utilized in building brands.
A lot of Ghanaian brands appear to be adopting the concept of celebrity endorsement in their quest to enhance their brands resonance and equity. Considering positive and negative consequences of this kind of association, explain the concept to a group of fashion entrepreneurs who want to grow their brands across Africa and how it can be effectively utilized in building brands.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A lot of Ghanaian brands appear to be adopting the concept of celebrity endorsement in their quest to enhance their brands resonance and equity. Considering positive and negative consequences of this kind of association, explain the concept to a group of fashion entrepreneurs who want to grow their brands across Africa and how it can be effectively utilized in building brands.
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