This concept emphasizes that people will only buy something that they know it exists. Trial Rate Diffusion of Innovation Availability Awareness All Choices are Incorrect

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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This concept emphasizes that people will only buy something that they know it exists.

Trial Rate
Diffusion of Innovation
Availability
Awareness
All Choices are Incorrect

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