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- 2.Which is more important EQ or IQ? Justify your answer.With which stage in the family life cycle wouldthe purchase of the following products and ser-vices be most closely identified? (a) bedroom fur-niture, (b) life insurance, (c) a Caribbean cruise,(d) a house mortgage, and (e) children’s toysUsing your skills on market analysis. Is the pre-teen market really worth going after. If yes why, if no why?
- Fənn: uue SUAL 40 Which of them consists of everything consumers evaluate when deciding whether to buy something: han 1CAVAB Distributed product development A product mix A product differentiation A total product offer Əvvəlki Νόvbeti Bütün suallar 3 Qeyd olunanlar 82 F Sur TOSHIBAWould your answer to Question 37change if the products were limitedto children’s toys?4 With which stage in the family life cycle would the purchase of the following products and ser- vices be most closely identified? (a) bedroom fur- niture, (b) life insurance, (c) a Caribbean cruise, (d) a house mortgage, and (e) children’s toys.
- 1-8 What is the difference between ultimate consumers and or- ganizational buyers?The marketing mix of almost any business will be made up of the following main elements: * Product, Place, Price, Promotion O Product, Place, Price, Portion Income, Lifestyle, Location, Age Income, Lifestyle, Location, Gender 58 IILife-stage segmentation doesn't provides a powerful marketing tool for marketers in all industries to better find, understand and engage consumers Select one: True False
- It is often said that the consumer behaviour is not consistent in a market. It varies from time to time. Explain.1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.