_________ refers to building and maintaining relationships with legislators and government officials to influence legislation and regulation. Select one: a. Public affairs b. Investor relations c. Lobbying d. Press relations

"___________" refers to the Federal Trade Commission     A)  cremation   B)  direct cremation    C)  crematory    D)  commission

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action