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Business

Management

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.

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